Air pollution has been typical for the big cities for decades already but recently smaller towns have
also been affected. Clean air areas are mostly rural. Therefore the term urban pollution gains more
and more popularity in the cosmetic field. The urban air is polluted with small particles, ozone, toxic
gases and cigarette smoke. These pollutants along with the UV rays can cause significant oxidative
stress to the skin. Our skin has its protective mechanisms but the repeated exposure to the urban
pollution leads to skin aging, allergies, increased sensitivity and inflammation.
The epidermis is the most exposed skin layer. It can suffer from dehydration, impaired barrier
function, scaling and tightness. If the pollutants penetrate deeper to the dermis they can cause
oxidative stress and chronic inflammation. This can lead to signs of premature aging and
pigmentation disorders. Some particles are covered with toxic substances that impact negatively the
cell’s DNA increasing the risk of mutations and skin cancer. This carcinogenic action can be further
exacerbated by the effect of the UV rays. In younger skin the urban pollutants can cause or worsen
acne and have a comedogenic effect.
All these effects are concerning and the cosmetic manufacturers are taking them into account. For a
few years already specialized cosmetic products that offer urban pollution protection are available
on the market. They act as shield to the skin preventing it from contact with air pollutants. Some
ingredients form a physical barrier while others act as effective antioxidants neutralizing the damage
from the oxidative stress. La Thea’s Bulgarian Rose Water offers the second type of anti-pollution
care. Its composition is rich in powerful antioxidants that penetrate the skin and protect the cells. Its
hydrating action prevents the skin from dryness and tight feeling. Mist the face and neck each
morning with a few sprays of La Thea’s Rose Water and follow with your favorite anti-pollution
protection cream or serum. This will ensure your skin the adequate daily defense it needs.